719 Seventh Times Square Map
Times Square Transformation
The Times Square Transformation is a major capital project with one driving goal: to ensure that Times Square is designed to reflect the bold, cutting-edge spirit that has long-defined the Crossroads of the World while still catering to the needs and capacities of a 21st Century urban space. Beginning in 2012, the City will upgrade the infrastructure below Broadway and 7th Avenue and redesign the Broadway pedestrian plazas, turning what is now painted asphalt into a world-class piazza.
The plans for the Transformation have been designed by Snohetta, with consultation by the Times Square Alliance and the Department of Transportation. For renderings of the Transformation, please click here.
Throughout the construction, the Times Square Alliance will provide real-time updates to Times Square residents, businesses, and other interested parties
Welcome Times Square Businesses. How can the Times Square Alliance Help You?
The Times Square Alliance, founded in 1992, works to improve and promote Times Square – cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century.
Your business must be located within the boundaries of the Times Square Alliance business improvement district in order to take advantage of the following opportunities. The district encompasses roughly 40th to 53rd Streets from 8th Avenue east to almost 6th Avenue and historical Restaurant Row (46th St between 8th and 9th Ave).
What is a Business Improvement District?
A business improvement district is a public-private partnership in which buildings in a defined area pay an annual property tax or fee in order to fund improvements within the district’s boundaries. A portion of this annual fee is used to provide our core services of safety and sanitation for the neighborhood. Our Public Safety Officers and Sanitation associates provide around the clock service 365 days a year to keep our neighborhood clean, safe and fun. These services are guaranteed and require no further involvement on your part.
From Wikipedia, the free encyclopedia
For other uses, see Times Square (disambiguation).
Coordinates: 40°45?28?N 73°59?09?W
Neighborhood of New York City
Broadway show billboards in Times Square
Nickname(s): The Crossroads of the World
United States of America
New York City
Broadway, 7th Avenue, 42nd and 47th Streets
1 2 3 7 <7> N Q R S
George Michael Cohan statue
One Times Square
Times Square Ball
Longacre Square (historical name)
Times Square is a major commercial intersection and a neighborhood in Midtown Manhattan, New York City,
at the junction of Broadway (now converted into a pedestrian plaza) and Seventh Avenue and stretching from
West42nd to West 47th Streets. Times Square – iconified as “The Crossroads of the World”, “The
Center of the Universe”, and the “The Great White Way” – is the brightly illuminated hub of
the BroadwayTheater District, one of the world’s busiest pedestrian intersections, and a major center of
the world’s entertainment industry. According to Travel + Leisure magazine’s October 2011 survey, Times
Square is the world’s most visited tourist attraction, hosting over 39 million visitors annually. Approximately a
third of a million people pass through Times Square daily, many of whom are either tourists or people working
in the area.
Formerly Longacre Square, Times Square was renamed in April 1904 after The New York Times moved its
headquarters to the newly erected Times Building – now called One Times Square – site of the annual ball
drop on New Year’s Eve.
The northern triangle of Times Square is technically Duffy Square, dedicated in 1937 to Chaplain Francis P.
Duffy of New York City’s “Fighting 69th” Infantry Regiment; a memorial to Duffy is located there, along with a
statue ofGeorge M. Cohan, and the TKTS discount theater tickets booth. The stepped red roof of the TKTS
booth also provides seating for various events. The Duffy Statue and the square were listed on the National
Register of Historic Places in 2001.
* 1 History
o 1.1 Early history
o 1.2 Early 20th century
o 1.3 1980s–present
* 2 New Year’s Eve celebrations
* 3 Notable landmarks
* 4 In popular culture
* 5 See also
* 6 References
* 7 External links
Broadway at 42nd St in 1880
A crowd outside The New York Times to follow the progress of the Jack Dempsey–Georges Carpentier fightin 1921
Main article: Longacre Square
Before and after the American Revolution, the area belonged to John Morin Scott, a general of the New York
militia, in which he served under George Washington. Scott’s manor house was at what is currently 43rd Street,
surrounded by countryside used for farming and breeding horses. In the first half of the 19th century it became
one of the prized possessions of John Jacob Astor, who made a second fortune selling off lots to hotels and
other real estate concerns as the city rapidly spread uptown. By 1872, the area had become the center of
New York’s carriage industry. The area not having previously been named, the city authorities called
it Longacre Square after Long Acre in London, where the carriage trade in that city was centered.
Early 20th century
In 1904, New York Times publisher Adolph S. Ochs moved the newspaper’s operations to a new skyscraper on
42nd Street at Longacre Square. Ochs persuaded Mayor George B. McClellan, Jr. to construct a subway
stationthere, and the area was renamed “Times Square” on April 8, 1904. Just three weeks later, the first
electrified advertisement appeared on the side of a bank at the corner of 46th Street and Broadway.
The New York Times, according to Nolan, moved to more spacious offices west of the square in 1913. The old
Times Building was later named the Allied Chemical Building. Now known simply as One Times Square, it is
famed for the Times Square Ball drop on its roof every New Year’s Eve.
In 1913, the Lincoln Highway Association, headed by entrepreneur Carl G. Fisher, chose the intersection of
42nd Street and Broadway, at the southeast corner of Times Square, to be the Eastern Terminus of the Lincoln
Highway, the first road across the United States, which originally spanned 3,389 miles (5,454 km) coast-to-
coast through 13 states to its Western Terminus in Lincoln Park in San Francisco, California.
As the growth in New York City continued, Times Square quickly became a cultural hub full of theaters, music
halls, and upscale hotels.
Times Square quickly became New York’s agora, a place to gather to await great tidings and to celebrate them,
whether a World Series or a presidential election
—James Traub, The Devil’s Playground: A Century of Pleasure and Profit in Times Square
Celebrities such as Irving Berlin, Fred Astaire, and Charlie Chaplin were closely associated with Times Square
in the 1910s and 1920s. During this period, the area was nicknamed The Tenderloin because it was
supposedly the most desirable location in Manhattan. However, it was during this period that the area was
besieged by crime and corruption, in the form of gambling and prostitution; one case that garnered huge
attention was the arrest and subsequent execution of police officer Charles Becker.
The general atmosphere changed with the onset of the Great Depression in the 1930s. Times Square acquired
a reputation as a dangerous neighborhood in the following decades. From the 1960s to the early 1990s, the
seediness of the area, especially due its go-go bars, sex shops, and adult theaters, became an infamous
symbol of the city’s decline.
Madame Tussauds Wax Museum and Ripley’s Believe It or Not! Odditorium are two of the newer attractions on the
redeveloped 42nd Street.
Lights and advertising at the southern end of Times Square
In the 1980s, a commercial building boom began in the western parts of the Midtown as part of a long-
term development plan developed under Mayors Ed Koch and David Dinkins. In the mid-1990s, Rudolph
Giuliani led an effort to clean up the area, increasing security, closing pornographic theaters, pressuring
undesireables to relocate, and opening more tourist-friendlyattractions and upscale establishments. Advocates
of the remodeling claim that the neighborhood is safer and cleaner. Detractors have countered that the
changes have homogenized or”Disneyfied” the character of Times Square and have unfairly targeted lower-
income New Yorkers from nearby neighborhoods such as Hell’s Kitchen.
In 1990, the state of New York took possession of six of the nine historic theaters on 42nd Street, and the New
42nd Street non-profit organization was appointed to oversee their restoration and maintenance. The theaters
underwent renovation for Broadway shows, conversion for commercial purposes, or demolition.
The theaters of Broadway and the huge number of animated neon and LED signs have long made them one of
New York’s iconic images, and a symbol of the intensely urban aspects of Manhattan. Times Square is the only
neighborhood with zoning ordinances requiring building owners to display illuminated signs. The
neighborhood actually has a minimum limit for lighting instead of the standard maximum limit. The density of
illuminated signs in Times Square now rivals that of Las Vegas. Officially, signs in Times Square are called
“spectaculars”, and the largest of them are called “jumbotrons.”
Notable signage includes the Toshiba billboard directly under the NYE ball drop and the curved seven-
story NASDAQ sign at the NASDAQ MarketSite at 4 Times Square on 43rd Street and the curved Coca-Cola
sign located underneath another large LED display owned and operated by Samsung. Both the Coca-Cola sign
and Samsung LED displays were built by LED display manufacturer Daktronics. Times Square’s first
environmentally friendly billboard powered by wind and solar energy was first lit on December 4, 2008.
In 1992, the Times Square Alliance (formerly the Times Square Business Improvement District, or “BID” for
short), a coalition of city government and local businesses dedicated to improving the quality of commerce and
cleanliness in the district, started operations in the area. Times Square now boasts attractions such
as ABC’s Times Square Studios, where Good Morning America is broadcast live, an elaborate Toys “?”
Us store, and competing Hershey’s and M&M’sstores across the street from each other, as well as restaurants
such as Ruby Foo’s (serving Chinese food), the Bubba Gump Shrimp Company (seafood), Planet Hollywood
Restaurant and Bar (a theme restaurant) and Carmine’s (Italian) along with a number of multiplex movie
theaters. It has also attracted a number of large financial, publishing, and media firms to set up headquarters in
the area. A larger presence of police has improved the safety of the area.
Times Square pedestrianized.
The “Naked Cowboy” – who is not actually naked – performs in Times Square.
In 2002, New York City’s mayor, Rudy Giuliani, gave the oath of office to the city’s next mayor, Michael
Bloomberg, at Times Square after midnight on January 1 as part of the 2001–2002 New Year’s celebration.
Approximately 500,000 revelers attended. Security was high following the September 11, 2001, terrorist
attacks, with more than 7,000 New York City police officers on duty in the Square, twice the number for an
Since 2002, the summer solstice has been marked by “Mind over Madness”, a mass yoga event involving up to
15,000 people. Tim Tompkins, co-founder of the event, said part of its appeal was “finding stillness and calm
amid the city rush on the longest day of the year”.
From August 14, 2003 to August 15, 2003, the lights of Times Square went dark as a result of the 2003
Northeast blackout, which paralyzed most of the region and parts of Canada for over 24 hours. Power was
finally restored to the area on the evening of Friday, August 15.
On the morning of March 6, 2008, a small bomb caused minor damage but no reported injuries.
On February 26, 2009, Mayor Michael Bloomberg announced that traffic lanes along Broadway from 42nd
Street to 47th Street would be de-mapped starting Memorial Day 2009 and transformed into pedestrian plazas
until at least the end of the year as a trial. The same was done from 33rd to 35th Street. The goal was to ease
traffic congestion throughout the Midtown grid. The results were to be closely monitored to determine if the
project worked and should be extended. Bloomberg also stated that he believed the street shutdown would
make New York more livable by reducing pollution, cutting down on pedestrian accidents and helping traffic
flow more smoothly. The project was originally opposed by local businesses, who thought that closing the
street to cars would hurt business.
The original seats put out for pedestrians were inexpensive multicolored plastic lawn chairs, a source of
amusement to many New Yorkers. They lasted from the onset of the plaza transformation until August 14,
2009, when they were ceremoniously bundled together in an installation christened “Now You See It, Now You
Don’t” by the artist Jason Peters. Although the plaza had mixed results on traffic in the area, injuries to
motorists and pedestrians decreased, fewer pedestrians were walking in the road and the number of
pedestrians in Times Square increased. The plastic chairs were shortly replaced by sturdier metal furniture,
and on February 11, 2010, Mayor Michael Bloomberg announced that the pedestrian plazas would become
In February 2011, Times Square became smoke free as New York extended the outdoors smoking ban to the
area. The measure fines any person smoking within the area a fee of $50.
On May 1, 2010, Times Square was evacuated from 43rd to 46th Street following the discovery of a car bomb.
It was found to be a failed bombing.
New Year’s Eve celebrations
See also: Times Square Ball
The Times Square Ball in 2007
Times Square is the site of the annual New Year’s Eve ball drop. On December 31, 1907, a ball signifying New
Year’s Day was first dropped at Times Square, and the Square has held the main New Year’s celebration in
New York City ever since. On that night, hundreds of thousands of people congregate to watch the Waterford
Crystal ball being lowered on a pole atop the building, marking the start of the new year. It replaced a lavish
fireworks display from the top of the building that was held from 1904 to 1906, but stopped by city officials
because of the danger of fire. Beginning in 1908, and for more than eighty years thereafter, Times Square sign
maker Artkraft Strauss was responsible for the ball-lowering. During World War II, a minute of silence, followed
by a recording of church bells pealing, replaced the ball drop because of wartime blackout restrictions. Today,
Countdown Entertainment and One Times Square handle the New Year’s Eve event in conjunction with the
Times Square Alliance.
A new energy-efficient LED ball, celebrating the centennial of the ball drop, debuted for the arrival of 2008. The
2008/2009-ball, which was dropped on New Year’s Eve (Wednesday, December 31, 2008) for the arrival of
2009, is larger and has become a permanent installation as a year-round attraction, being used for celebrations
such as Valentine’s Day and Halloween. On average, about one million revelers crowd Times Square for the
New Year’s Eve celebrations. However, for the millennium celebration on December 31, 1999, published
reports stated approximately two million people overflowed Times Square, flowing from 6th Avenue to 8th
Avenue and all the way back on Broadway and Seventh Avenues to 59th Street, making it the largest gathering
in Times Square since August 1945 during celebrations marking the end of World War II.
The Paramount Building at 1501 Broadway once housed the Paramount Theatre, where Frank Sinatra had bobby-soxers
fainting in the aisles.
One Astor Plaza (1515 Broadway) is the headquarters of Viacom. It replaced the Astor Hotel in 1972, when Times Square
“redevelopment” plans allowed oversized office towers if they included new theaters.
Times Square is a busy intersection of art and commerce, where scores of advertisements – electric, neon and
illuminated signs and “zipper” news crawls – vie for viewers’ attention. A few famous examples:
* TKTS booth
* Coca-Cola sign
* Times Square Studios (home of ABC’s Good Morning America, Nightline and Dick Clark’s New Year’s
* One Astor Plaza (home of MTV’s New York studios)
* Chevrolet clock (an analog clock displayed on a digital screen)
* Forever 21 (formerly Virgin Megastores)
* The Hard Rock Cafe New York
* Planet Hollywood
* Disney Store
* M&M’s World
* Toys “R” Us
Major buildings on or near Times
* One Times Square (site of
the New Year’s Eve ball drop)
* Bertelsmann Building
* Brill Building
* Thomson Reuters Building (3
* Times Square Tower
* New York Times Tower
* Bank of America Tower
* The Orion
* AXA Center
* One Astor Plaza
* 1500 Broadway
* Paramount Theatre
* Church of Saint Mary the
* Condé Nast Building (4 Times
* 1585 Broadway
* 810 7th Avenue
* 5 Times Square
* 3 Times Square
* 11 Times Square (Times
* The Bowtie Building (1530
“Numbered” Times Square
* One Times Square – The former
New York Times Tower (1904)
* 2 Times Square – Renaissance
Hotel Times Square (1992)
* 3 Times Square – Thomson
Reuters Building (1998–2001)
* 4 Times Square – Condé Nast
* 5 Times Square – Ernst &
Young Building (1999–2002)
* 6 Times Square – Knickerbocker
* 7 Times Square – Times Square
* 11 Times Square – Times
Square Plaza (2007–2010)
* 20 Times Square – Port
Authority Bus Terminal
* New York Marriott Marquis
* W Times Square
* Renaissance Hotel Times
Square (2 Times Square)
* Sheraton New York
* Doubletree Guest Suites
* Crowne Plaza Times Square
The following companies have
corporate presences in the area:
* BMO Capital Markets
* Six Flags Inc.
* Condé Nast Publications
* Diamond Management &
* Ernst & Young
* King & Spalding
* Barclays Capital (formerly Lehman
* Morgan Stanley
* Bain & Company
* MTV Networks
* The New York Times Company
* Skadden, Arps, Slate, Meagher &
* O’Melveny & Myers
* Thomson Reuters
In popular culture
Times Square has been featured countless times in literature, on television, in films – including the 1980
film Times Square, which featured a punk rock/new wave soundtrack – in music videos and recently in video
games, such as Grand Theft Auto IV, in which a recreation of the Times Square area is included in the game’s
fictional “Liberty City” setting, and Battlefield 3, where the final fight with the main antagonist takes place, where
the player must stop him from detonating a nuke in the square. Times Square is also portrayed in video
game Crysis 2, in which player must fight off attacking alien forces in order to assist US Marines to evacuate
An immediately recognizable location, Times Square has been frequently attacked and destroyed in a number
of movies, including Knowing, when a solar flare destroys New York City, Deep Impact, when
a tsunami created from a meteor impact destroys New York City, Stephen King’s The Stand, where the
intersection is overcome by total anarchy, the ending of Captain America, and Transformers: Revenge of the
Fallen. Films have also employed the opposite tactic, depicting the typically bustling area as eerily still, such as
in Vanilla Sky, as well as the post-apocalyptic I Am Legend, in which Will Smith and his dog go hunting for deer
in the deserted urban canyon. Times Square was also depicted in the 2011 movie, New Year’s Eve, and was
also seen in the festival battle scene in the 2002 film Spider-Man.
Times Square was featured in 2012 when an announcement about the apocalypse from the President of the
United States was occurring. It included the area being crowded and NYPD officers.
View of the northern part of Times Square, with Two Times Square in the center
New York City portal
In the Times Square area
* Duffy Square, the northern section of Times Square
* Midtown Community Court, an innovative court that collaborates with the community to improve the quality
of life in and around Times Square
* Naked Cowboy, New York City street performer and prominent fixture of Times Square
* Theater District, New York
* Times Square – 42nd Street subway station serving the 1 2 3 7 <7> N Q R S trains
* Lincoln Highway, the terminus of which was in Times Square
99 CENT PIZZA
ANN TAYLOR LOFT
APPLE JACK DINER
BAJA FRESH MEXICAN FOOD
BANK OF AMERICA
BUBBA GUMP SHRIMP
CHURCH EDUCATION CENTER
Coffee Bean and Tea Leaf
COMPUTER & CAMERAS
ELLEN’S STARDUST DINER
FLASH DANCERS CLUB
HARD ROCK CAFÉ
JEAN PIERRE SALON
OLIVE GARDEN/2ND FLOOR
OREN’S DAILY ROAST
PHANTOM OF BROADWAY GIFTS
Polo Coming Soon
RUBY FOO’S RESTAURANT
SNACK BOX FOOD CART (DUFFY SQUARE)
STEAK N SHAKE SIGNATURE
SUBWAY ENTRANCE (LOWER LEVEL)
TASTI D LITE
THE COUNTER BURGER
THE JERRY ORBACH SNAPPLE THEATRE
TIME SQUARE TOWER
TIMES SQUARE VISITOR CENTER
TOYS R’ US
VIACOM BUILDING ENTRANCE
WELLS FARGO ATM
WINTER GARDEN THEATRE