According to Instagram, about 90% of its users are teens, 20-somethings and 30-somethings. Parsing through Instagram metadata, we have plotted where the highest concentration of this most coveted cohort congregate en masse. Our research indicates they are concentrated more in Times Square than anywhere else in New York.Despite this concentration of this most coveted, amped-up cohort, they are sorely under served.
719 7th Avenue’s location and characteristics offer the retailer the unique ability to create a big, highly impactful store that these cohorts will walk to, buy product in, and brag about to their friends, acquaintances and followers. It’s an impact that cannot be recreated anywhere – not SoHo, not Flatiron, not 5th Avenue.